Having a website that is mobile friendly is no longer about making a few more sales; it’s become a critical component of creating strong brands.
A study conducted by Google on mobile use in the US found:
96% of consumers have encountered a website that did not have mobile in mind.
75% prefer a mobile site.
67% said that when they visit a mobile friendly site they are more likely to buy a site’s product or service.
50% said that even if they like the business they will use them less often if the website isn’t mobile friendly.
52% said that a bad mobile said made them less likely to engage with the company.
48% said that if a site didn’t work on mobile it made them feel like the company didn’t care about their business.
The numbers are very sobering, and it’s apparent that mobile friendly websites are a necessity to be a successful competitor in the marketplace.
Curious if your brand is meeting this need? An easy way to check if your business website is mobile friendly is to visit the page via your smartphone.
3 key ideas to remember in making a mobile friendly website:
- Don’t let your customers get lost. Having a place where users can click to call your business and find your address easily is a necessary first step. If they can’t find you, you’ve lost them. Literally and figuratively.
- Easily clickable links. Links should be large enough that they can be easily clicked by hand or trackball.
- Say no to thumb fatigue. Limiting content is helpful as most do not want to read a large block of text on a small screen. Also, limit the number of times they must input information into a textbox. Nobody wants to spend five minutes filling in multiple text boxes with their thumbs.
With the ever-growing numbers of smartphone users, businesses should consider adapting their websites to mobile friendly versions. This requires an investment of time and money for business owners.
Making your website mobile friendly makes it future friendly. By adapting your website for mobile use you are positioning your business to meet the needs of a base of customers who are already familiar and very comfortable with mobile browsing and emerging technology.
Making a mobile friendly website requires time and money. But, franchisees that purchase a franchise system from The Dwyer Group ®have someone to help them with this so their time and money can be applied to more important aspects of business.
If you would like to learn more about purchasing a franchise, fill out the contact form and someone will be in contact with you shortly. Don’t forget to subscribe to our blog, you don’t want to miss out!
Last week, the Austin American-Statesman newspaper highlighted the growth of several franchise concepts owned by The Dwyer Group® in the Austin area, including Mr. Rooter® Plumbing, Mr. Electric®, and The Grounds Guys® landscape management franchises.
Frequently named one of the fastest-growing cities in the U.S., Austin, Texas saw an astounding population growth of 51.1% between 2000-2010. With this population explosion comes new homes and a need for service professionals to maintain those homes. Read more
The Grounds Guys® is on the hunt for its 100th franchisee. The Grounds Guys specializes in landscaping and lawn maintenance for residential and commercial customers. A typical “Grounds Guy” loves the outdoors but is also passionate about managing and mentoring people and making a positive impact on the local community.
Aside from having an interest in the green industry, a potential franchisee of The Grounds Guys should have honesty and integrity, a strong work ethic, high achievement drive, be a team player and be willing to learn and apply successful business systems. Read more
It was a sunny and mild November day in Temple, Texas. As the Ronald McDonald House Charities (RMHC) of Temple comes into view, bright yellow-and-green “I Care” shirts stand out against the faded autumn leaves.
On November 8, four new The Grounds Guys® franchise owners took a break from their busy training week in Waco, forty miles to the north, to join The Grounds Guys corporate staff and Bell County franchise owner, William Johnson, for Monika Day, a day of giving back to the community. Read more
“Honey, I quit my job.”
These are the words that every wife dreads to hear, knowing that her family’s financial stability had been thrown into a state of unpredictability. But for Paula Smith, she decided to support her husband Kenny’s decision to start a landscaping business.
Fast forward a little bit, and Kenny and Paula found themselves at another crossroads. Read more
Not many individuals would choose to put their professional—not to mention personal—reputation on the line by appearing on reality TV. Not many individuals, however, are like The Dwyer Group® CEO and Chairwoman Dina Dwyer-Owens.
On January 22, 2012, the United States watched Dwyer-Owens go undercover in the service industry on the three-time Emmy nominated show, “Undercover Boss.” From replacing a broken water heater to repairing kitchen appliances, and driving a riding lawnmower to installing an electrical sign, the boss got an inside look at the frontlines of The Dwyer Group brands. The national response to the episode and the company—particularly its Code of Values®—was poignant. On Friday, August 10 at 7:00 p.m. CT, the episode will re-air on CBS. Read more
In today’s age of mobile phones, email, and texting, there’s still nothing better than a face-to-face conversation, especially when it could change your life and your business in a huge way. One great way that you can find out more about our concepts is by meeting up with our team at an industry trade show. Most trade shows that we attend will have not only a corporate representative available to talk to you, but current franchise owners much like you who have recently gone through the process of opening one of our franchises. You can arrange a meeting ahead of time by contacting our franchise development team before an event. Here are some upcoming trade shows and special events that you can meet us at. We hope to see you there!
This week, we’ll be focusing on some local heroes and former firefighters and law enforcement officers who are pioneering a second career through the purchase of a franchise. Especially with the outbreak of wildfires across the Western U.S. in recent weeks, communities are looking for a way to thank not only active firefighters, but retired firefighters who have handed in their hoses after decades of loyal service.
Charles Baldwin is a Franklin, North Carolina native who attended Hiwassee College in Madisonville, Tennessee while simultaneously volunteering at the Franklin Fire Department. Following graduation, Charles began working for the Franklin Fire Department full-time. Charles currently serves with the Martinez Columbia Fire Rescue in Georgia and recently converted his business, DesignScape Landscape, into The Grounds Guys® as the first franchisee to utilize the Public Protectors Franchise Advantage (PPFA) program.
How did you learn about the brand?
I found out about The Grounds Guys from the television show Undercover Boss that featured The Dwyer Group, the parent company of The Grounds Guys.
What was appealing to you about joining a franchise system? Read more
“Helping customers fulfill their sustainability agenda offers companies an opportunity to build trust and credibility, bringing companies closer to their customers and helping to boost customer loyalty.”
— Report by consulting firm Accenture
In the service industry, empowering customers to be environmentally friendly and in turn save money, can help increase customer loyalty. The Dwyer Group and its seven service franchises pride themselves on customer satisfaction and loyalty, providing do-it-yourself home improvement and maintenance tips in blogs and news articles along with quality on-site service. In fact, “Customer Focus” is one of the four main points of the company Code of Values® that we teach our service professionals.
In honor of Earth Day this Sunday, we’ve compiled a list of environmentally-friendly service tips to help “green” the home environment while conserving the earth’s resources.
Mr. Rooter® Plumbing:
-Look for an environmentally friendly product that reduces drain backups and odors. A chemical-free product, BioChoiceES® displays the Environmental Protection Agency’s Design for the Environment logo. It is a microbial drain cleaner that is naturally occurring and biodegradable.
-Conserve water by maintaining your toilets and checking for leaks. Replace flappers and fill valves every couple of years to avoid a running toilet. A new flapper will seal properly, and a new valve will stop overfilling or filling too slowly.
-Look under your kitchen sink and remove toxic products. These household poisonings are one of the highest threats to the health of children. Replace with non-toxic, eco-friendly products.
-To remove a stain from your carpet, mix a solution of one-part vinegar to two-parts water in a clean spray bottle. Let the solution sit on the stain for a while and then wipe with paper towels.
-If you notice your food cooking unevenly or it is taking longer than before, it may be time to replace cracked or torn oven door seals that can allow up to 20% of heat to escape.
-Give your refrigerator some breathing room by keeping the appliance at least two or three inches away from the wall. Place your refrigerator away from direct sunlight and appliances that produce heat to make your refrigerator run more efficiently.
-Solar energy helps the environment because it reduces the need to burn fossil fuels. That means a correlating drop in air pollution and greenhouse gases.
-Switch from incandescent lights to LED. By changing one light bulb in your home, you minimize wasteful energy expenditure. LED lights last 10 times longer than a regular incandescent bulb, which translates to financial savings for you and better energy efficiency.
-Going green is as easy as fixing your windshield chip! Because auto glass is very difficult to recycle, it’s best to prolong the life of your current windshield. Every time you repair your windshield, you save space in a landfill and reduce your use of plastics.
-Homemade environmentally-friendly glass cleaner recipe: Start by squeezing the juice of one lemon in a clean spray bottle, then fill the bottle with water. Add two drops of natural liquid dish soap or ½ teaspoon of baking soda (this step is to soften the water). Close the bottle and shake well. Spray on the glass and wipe with a lint-free cloth.
-Use high-efficiency air filters to help your air conditioning system stay cleaner longer and use less energy to keep cool.
-Plant trees or shrubs to shade the air conditioning unit, but not so close that they block airflow.
Look to The Dwyer Group and its service franchises to provide environmentally friendly homecare tips and make every day “Earth Day.”